Strategic solutions
for safer gambling

Protecting players and promoting
responsibility worldwide

Strategic solutions
for safer gambling

Protecting players and promoting responsibility worldwide

Safer Gambling Strategies partners with corporations, NGOs, government and regulatory agencies in the U.S. and abroad to address gambling-related challenges. We provide expert guidance on preventing gambling addiction and promoting safer gambling.

Our Services

Contact SGS for
gambling-related:

Strategic Advisory
and Consulting
Public Speaking and
Media Relations
Advocacy and
Government Affairs
Program Design and
Project Management
Conference Planning
Training and
Assessment
Strategic Philanthropy
Our Services

Contact SGS for
gambling-related:

Strategic Advisory and Consulting
Public Speaking and Media Relations
Advocacy and Government Affairs
Program Design and Project Management
Conference Planning
Training and Assessment
Strategic Philanthropy

President Keith Whyte brings more than 30 years of experience in advocacy, government relations, policy development, program design, project management, training and assessment, combining deep expertise in the gambling field with a proven record of integrity and impact.

Keith Whyte

President of
Safer Gambling Strategies

President Keith Whyte brings more than 30 years of experience in advocacy, government relations, policy development, program design, project management, training and assessment, combining deep expertise in the gambling field with a proven record of integrity and impact.

Director of Research
American Gaming Association

1995-1998

Responsible for research and analysis of key issues in gaming, including responsible gambling, for the trade association for the US casino industry.

Executive Director
National Council on Problem Gambling

1998-2025

Oversee all operations of leading NGO on problem gambling in US. Maintain relationships with all stakeholders on gambling issues. Present at conferences across US and around the world. Comment in national and trade media.

Founder & President
Safer Gambling Strategies

2025-to date

Deliver strategic advisory and consulting on responsible gambling issues for a wide variety of corporate, NGO and government clients. Provide expert commentary on gambling issues for national and trade media.

Keith S. Whyte is Founder & President of Safer Gambling Strategies LLC and serves as a strategic advisor to U.S. and international organizations, operators, vendors, investors, state and tribal governments on gambling-related issues. He provides expertise in advocacy, government relations, planning, program design, policy analysis, public speaking, fundraising, training, assessment and project management.

Previously, Keith served as Executive Director of the National Council on Problem Gambling (NCPG) from October 1998 to January 2025.  He oversaw all aspects of NCPG operations, with a particular focus on legislative advocacy, fundraising, media relations, research and public policy.  NCPG revenues grew 5,500% during his tenure. The mission of NCPG is to lead state and national stakeholders in the development of comprehensive policy and programs for all those affected by problem gambling.

From 1995 to 1998 Mr. Whyte served as Director of Research for the American Gaming Association where he was responsible for research and public policy issues, including problem gambling. His additional experience includes the American Bar Association’s Section of Individual Rights and Responsibilities where he dealt with policy issues relating to civil rights, human rights, healthcare, and immigration law.  He began his career working on healthcare policy in the office of the Assistant Secretary for Planning and Evaluation at the U.S. Department of Health and Human Services.

Keith graduated from Hampden-Sydney College with a Bachelor of Arts in History and a Certificate in International Relations. He also completed a study abroad program at Leiden University, the Netherlands. He is currently enrolled in a doctoral program at the Center of Excellence in Responsible Gambling at the University of Gibraltar.

Mr. Whyte has presented on gambling issues at a wide variety of meetings and conferences in 43 states and 24 countries. He has testified five times before the United States Congress on gambling-related Federal legislation, and appeared before numerous state, tribal and international legislative and regulatory bodies.  Keith has written many articles, studies and book chapters on gaming matters.  He regularly discusses gaming issues in national and international print, radio and broadcast media. Keith serves on a number of boards including the Virginia Council on Problem Gambling and the Virginia Partnership on Gaming & Health. He is a member of the National Voluntary Self Exclusion Program Advisory Board.

Notable awards include the Warriors Award for Lifetime Achievement in Responsible Gambling from the Oklahoma Indian Gaming Association, Thomas N. Cummings Leadership Award from the Massachusetts Council on Gaming and Health.

Revised October 2025

Our Clients

Keith Whyte discusses his transition to the private sector as a strategic responsible gaming (RG). He reflects on growing NCPG from a one-person operation to a $5 million organization, and emphasizes the need for federal RG frameworks, better incentivization of RG tools, and protections for emerging gambling-like products such as sweepstakes and prediction markets.

Keith Whyte, warns that teen boys have the highest rate of online sports betting participation, with 5% of kids aged 12-17 now having gambling problems—quadruple the rate from two years ago.

Keith Whyte, who leads Safer Gambling Strategies and advises the Sports Betting Alliance, discusses Virginia’s proposed iGaming legislation. He acknowledges expansion risks but notes that proper regulations and detection technology could enable safer online betting.

Contact Us

Need strategic guidance on responsible gambling? SGS provides the expertise and experience to address your organization’s unique challenges.

Get in touch to explore solutions.